There is no more critical component to an organization's capacity for trust than reputation.
Whether choosing to hand them money, customer information or your own health, the reputation of a prospective bank, partner, or hospital will likely be the reason you consider, choose or cut the organization out of contention.
Consider the announcement in January 2009 of a breach at Heartland Payment Systems. Since that story broke, there has been a continuing stream of news on the topic that keeps both Heartland and the breach in the headlines. This ripple effect from the original event deserves consideration by other organizations as they make their own decisions regarding risk, investment, consequences and policy.
To understand how broad the impact has been, I thought it would be useful to use Google to simply look up "Heartland Payment Systems" and see what kind of exposure this single breach was enjoying now, almost three months after the original announcement by Heartland.
The output is pretty illuminating.... Read the full article here
